If you’re charged with producing your company’s upcoming corporate event, conference, or product launch, don’t overlook the branding and marketing steps. Incorporating your brand throughout the corporate event is a must for reinforcing brand identity and creating a cohesive experience for your attendees. As your trusted corporate event planning professional who knows just how high-energy and impactful New York City corporate events can be, we’re here to help. Explore some of these strategies to effectively integrate your brand into various aspects of your NYC corporate event.
1. Branding Your NYC Corporate Event Venue
Start with your chosen NYC venue. Look for ways to infuse your company’s brand throughout the physical space with signage, LED panel lighting, and more.
Signage and Banners: Use branded signage, banners, and flags throughout the venue. Ensure that your logo, colors, and tagline are prominently displayed at key locations, including the entrance, stage, and registration area.
Branded Decor: Incorporate your brand’s colors, themes, and symbols into the decor, including table settings, lighting, and floral arrangements. Custom-designed backdrops or stage sets can also enhance the branded atmosphere.
Themed Spaces: Create branded theme zones or lounges within the event, like a product showcase area or a branded photo booth with props and backgrounds that reflect your brand’s identity.
2. Customize Your Attendee Experiences
Envision how your corporate event guests will experience the event, from the moment they walk in the door to the final hour. Look for ways to showcase the company brand throughout each of those guest experiences.
Branded Invitations and Tickets: Design event invitations, tickets, and registration materials that reflect your brand’s visual identity. Use consistent fonts, colors, and messaging that align with your brand.
Branded Merchandise: Provide attendees with branded giveaways, like tote bags, pens, notebooks, or tech accessories. Ensure that the items are high-quality and useful, so they serve as lasting reminders of your brand.
Branded Attire: Have event staff wear uniforms or accessories that feature your brand’s logo and colors. This reinforces brand presence and makes staff easily identifiable.
3. Digital Branding Your Corporate Event from Start to Finish
Make sure your company’s brand is prominent on every digital message you create. You’ll want to remind your attendees who’s curating this memorable event.
Event Website and App: Develop a branded event website and mobile app that attendees can use for information, registration, and event updates. Make sure the design is consistent with your overall brand identity.
Branded Presentations: Ensure that all presentations, slideshows, and videos shown during the event carry your brand’s look and feel. This includes using branded templates, consistent fonts, and colors in all digital materials.
Social Media: Encourage all your attendees to share their corporate event experiences on social media using a branded hashtag. Create branded filters, stickers, or frames that attendees can use in their social media posts.
4. Create Interactive Brand Experiences at Your NYC Corporate Event
Experiential events are GOLD. Get your corporate event guests interacting with your company brand in new ways to create lasting connections.
Branded Booths and Stations: Set up interactive booths or stations that engage attendees with your brand. This could include product demos, VR experiences, or interactive displays that showcase your brand’s story or products.
Live Branding Opportunities: Incorporate your brand into live elements of the event, such as branded microphone covers, custom stage lighting in brand colors, or branded items used during presentations (e.g., branded clickers, presentation remotes).
Customized Catering: If possible, customize food and beverage offerings to reflect your brand. This could include branded packaging, custom cocktails named after your products, or desserts that feature your logo.
5. Showcase your Company Brand with Content and Messaging
Every opportunity you have to showcase your logo, brand message, or corporate identity, including stage presentations and event content, do it!
Keynote and Speakers: Ensure that keynote speeches and presentations align with your brand’s values and messaging. Consider incorporating stories or examples that highlight your brand’s mission and impact.
Branded Content Distribution: Distribute branded content, including brochures, whitepapers, or case studies during the event. Make sure these materials are aligned with the event’s theme and your brand’s objectives.
Event Theme: If your NYC event has a theme, ensure it ties back to your brand’s core message or mission. The theme should be reflected in all communications, from pre-event marketing to post-event follow-ups.
6. Post-Event Branding Matters, Too
Keep the corporate event energy flowing after it’s over with post-event branding throughout all your communications, appreciation, and gifting.
Follow-up Communications: Send post-event thank-you emails, surveys, or newsletters that are branded and consistent with the event’s messaging. Include highlights from the event and links to branded content or videos.
Branded Content Sharing: Share event photos, videos, and recaps on your social media channels and website, ensuring that the content is branded and showcases your event’s success.
Swag Bags: If attendees receive swag bags as they leave, ensure these are filled with branded items that are both useful and reflective of your brand’s identity.
Branded Surveys: Distribute branded feedback forms or surveys to gather attendee insights. Use this feedback to enhance future events and continue strengthening your brand presence.
Let EMRG Media Handle the Corporate Event Branding Details
Planning the event itself is tedious enough. Don’t overlook the importance of company branding or any other must-have event element when you partner with the pros at EMRG Media. Trust our team of experienced NYC corporate event planners to handle every detail – including the marketing and branding of your company event. Check out some of our incredible event experiences for top-name brands and companies. Then, give us a call and let us produce a homerun event your company and guests will be talking about for ages!
