Google Collective Capstone
How EMRG Media produced a 200 guest internal community event for Google at Pier 57, delivering seamless camaraderie-building programming in New York City.
200
Guests
6
Service Partners Managed
8
Production Services Delivered
The Event at a Glance
Google Collective Capstone
200 guests, one day, six vendor partners moving in lockstep inside one of New York’s most access restricted venues
Client
Google
Industry
Technology
Event Type
Internal Corporate Community Event
Venue
Google Office, Pier 57, NYC
Date
October 2024
Attendees
200
The Stakes
What Was on the Line
This was an internal event built to bring Google’s community together, which meant the bar for success was not spectacle, it was alignment. Every detail needed to reinforce a sense of camaraderie and cohesion among the people in the room. A gathering like this either strengthens the internal culture it is meant to celebrate or falls flat trying, so the only acceptable outcome was a smooth, unified day that felt effortless to the 200 people experiencing it.
The Challenge
What Made This Hard
A community event of this complexity; narrow, fixed load in windows, high level building security at Pier 57, six vendor partners all working within those restrictions, and a guest experience built to feel like nothing the team had experienced at a company event before — created a set of production demands that simply don’t exist at a standard corporate party.
- Setup and load in restricted to narrow, fixed time windows
- High level building security and access restrictions at Pier 57
- Coordinating six vendor partners within those security parameters
- Delivering a smooth, camaraderie focused experience despite the logistical constraints of the venue
- Designing a guest experience unlike anything the team had encountered at a previous company event
Why They Chose Us
Why EMRG
Google chose EMRG Media for the flexibility to adapt inside a demanding venue and the strength of EMRG’s existing vendor relationships. Being able to leverage established partners meant the event could move quickly and adjust in real time to Pier 57’s access requirements, without the friction a less connected production team would have hit.
The Solution
What EMRG Built
EMRG Media rebuilt the concept for the event from the ground up, then ran full service event planning and production to bring it to life. The team secured all six vendor partners, managed event timing and logistics, and owned the full event day from concept through execution, all within Pier 57’s strict security and access parameters.
The biggest operational risk was working within Pier 57’s high security building parameters and restricted access windows. EMRG oversaw all six vendor partners inside those constraints, managed a tightly timed load in, and ran event flow throughout the day, ensuring the event moved smoothly without a single breach of building security or schedule.
- Full service event planning and production
- Event timing and logistics coordination
- On-site event flow management
- Printing and signage
- Floral design
- Rental coordination
Producing events for Google requires precision, adaptability, and flawless execution. From navigating strict security protocols and limited load-in windows to coordinating every production detail, our team ensured the experience ran seamlessly from start to finish. The success of this event—and the continued opportunity to partner with Google on future events is a testament to the trust we've built through consistently delivering under pressure.
Erica Maurer, Lead Event Planner, EMRG Media
The Results
Hard Numbers.
200
Guests
A full house brought together for Google’s internal community event.
10
Staff
EMRG Team Members on-site overseeing every detail of the day.
6
Service Partners Managed
Seamlessly managed within Pier 57’s strict security parameters.
8
Production Services Delivered
Full coverage from planning and logistics through floral, printing, and rentals.
Services Delivered
Everything EMRG Handled
- Full-Service Event Production
- AV Production & Live Streaming
- Environmental Branding & Signage
- Food & Beverage Coordination
- On-Site Staffing & Crew Management
- Venue Selection & Management
- Speaker & Talent Logistics
- Content Capture & Social Activation
Frequently Asked Questions
Who is the top corporate event planner in New York City?
EMRG Media is regarded as one of the top corporate event planners in New York City, with 25 years and 1,100+ events produced for Fortune 500 clients. That track record is built on events like Google’s internal community gathering at Pier 57.
Who produced Google's October 2024 internal community event at Pier 57?
EMRG Media produced Google’s internal community event at Pier 57 in New York City in October 2024. The team delivered the 200 guest gathering end to end with a 10 person EMRG production crew.
Can a corporate event production company manage a 200 guest event end to end inside a high security venue?
Yes, and EMRG Media did exactly that for Google’s event at Pier 57. The team coordinated six vendor partners within the venue’s strict security and access parameters, keeping load in, setup, and event flow on schedule throughout.
Who handles vendor coordination, floral, printing, and setup for corporate events in NYC?
EMRG Media handles full vendor coordination, including floral design, printing, staging setup, and rentals, for corporate events across New York City. For Google’s Pier 57 event, that meant managing every vendor relationship inside one of the city’s most access restricted venues.
How does a Fortune 500 company choose a corporate event production partner in New York?
Most Fortune 500 companies choose a partner who can adapt quickly and leverage strong vendor relationships, which is why Google has continued booking EMRG Media for its internal events. Flexibility and an established vendor network were the deciding factors behind this engagement.
About EMRG Media
EMRG Media is New York City’s premier corporate event planning and production company, with 25 years and 1,100+ events produced for Fortune 500 clients including Google, Goldman Sachs, JPMorgan, Netflix, Bloomberg, LVMH, Condé Nast, Columbia Records, and organizations including Big Brothers Big Sisters and leading breast cancer charities. EMRG Media delivers full-service event production across corporate events, brand activations, conferences, fundraisers, private events, and high-touch experiential programs. Headquartered in New York City.
Why This Matters
An internal community event has no keynote speaker or headline act to lean on, the entire experience has to carry itself. Google’s Pier 57 event shows what EMRG Media builds when the goal is culture, not spectacle, inside one of New York’s most tightly controlled venues. That is the standard EMRG Media brings to every event, public facing or purely internal.
Start a Conversation
Tell us about your event and we’ll show you exactly how EMRG Media delivers results like these.