Product launches of any magnitude are exciting, intimidating, and full of potential to fly. A successful virtual product launch holds significant weight for a company. It’s safe to say success is non-negotiable when you’re introducing something new.
Attention to detail, audience and investor engagement, and enforcing a genuine, relatable brand to the market all affect this type of NYC corporate event. And now’s the time to pull out all the stops, too. Don’t just coordinate an in-person event when you can also host a virtual product launch. Today, we’ve put together high-value insights to make your next virtual product launch party one that dazzles.
1. Create Tantalizing Anticipation
One way to make sure a virtual product launch party has attendees who are invested in the reveal is to build anticipation of the launch itself. Launch a pre-event email series, announcing specifics about the event and your company. Include vibrant graphics and exciting posts on social media that feature convenient “add to calendar” links with each announcement. Keep in mind these don’t have to be long existential posts (that honestly sound a little desperate when you read too many.) Sometimes, just a word or three might be all you need.
2. Drip Teasers About Your Virtual Product Launch
Speaking of anticipation, a great way to gather and develop an audience’s impressions is to create teasers leading up to a launch. This can incorporate slow drips and countdowns that hint to what the product might be or its innovative solution. But teasers are more about building anticipation for the event experience. It has to exude fun, value, and excitement – especially virtual events.
Social media is fantastic for teasers, especially the platforms that market with short-form content. The analytics are extremely helpful, too, not just for the product launch at hand but also any future marketing endeavors.
3. Interactive Experiences
The biggest barrier with virtual corporate events is how the audience can engage with presenters, products, and other audience members. Virtual corporate events require a certain creativity and intention to engage attendees successfully.
Live chats, breakout sessions, and interactive engagements are all brilliant ways to get the audience involved and keep momentum throughout your virtual product launch. Trivia and polls can also fulfill a niche educational need in addition to engagement.
Consider some sort of virtual product trial to add to the event. A virtual interactive piece can look different depending on the product. This kind of audience engagement can really set a product and a brand apart when done with finesse. And while they might not be able to tangibly experience your company’s offering online, you’ll want to provide them with a means to do so offline.
4. Invite the Heavy Hitters
Bring in virtual product launch sponsors and supporters to boost the online presence and engagement. And for serious wow factor, align your digital launch with influencers, keynote speakers, or celebrities. These upscale guests can expand the reach to broader audiences, and they can build up a level of enthusiasm you just can’t generate on your own.
5. Post-Launch Follow Up with Guests
We love some good aftercare with a product launch, especially a virtual one. This is a great way to follow up with audience members and drive home compelling product features. How exciting is it to interact with a product before even getting your hands on it?
Securing sustained interest is a great way to put a small “safety net” in place after a product launch to make sure people don’t forget and keep talking. As New York knows, talk isn’t all that cheap anymore, and the more people remember and are exposed to a name, product, and brand, the more comfortable they are interacting with it.
6. Bring in the Pros for BIG Virtual Product Launch Results
Bringing in a professional corporate event planner for a virtual product launch is always the best choice. If this is your first product launch or your twentieth, there are advantages to hiring an event planner in all stages. And
EMRG Media is fluent in NYC event planning endeavors, from product launches to virtual events and conferences. Our event planners at EMRG Media know how important it is to be personable and keep a client’s vision in mind when bringing together any scale of event. Local connections and unique ideas are just the tip of the iceberg.
Inquire today and speak to one of our event planners to start bringing your next virtual launch party or other corporate event to life.
