Things can become stale, even in The Capital of the World. NYC corporations have the best of the best on their doorsteps, from food to entertainment to everything in between. But so do their guests. Even in a cultural mecca like New York City, events can devolve into a forgettable Lazy Susan turntable of vendors, even if those vendors are world-class.
Production-led events, on the other hand, use the wonders of technology and storytelling to transport attendees to a remarkable new world of the brand’s making. The best planning teams are production-focused, and NYC companies are turning to them to do something truly remarkable: wow New Yorkers.
What Is Production-Led Event Planning?
Simply put, production-led event planning prioritizes making an emotional connection with guests through engaging storytelling, immersive technology, and a values-driven ethos.
Event planners used to focus on logistics and build the event from there. The priority was on wowing guests with luxurious venues, hard-to-book entertainment, or high-value swag.
Each of those elements can still be important for any event. However, production-led event planning doesn’t start with “let’s be impressive.” It begins with “let’s connect on an emotional level.”
By putting the emphasis back on the attendees and their experience, production-led event planners incorporate all the relevant tools of the trade — strategic lighting, projection mapping, world-building, and more — to create an event that resonates emotionally.
Production-led event planning is all about making the attendees feel something, and making them feel it in a big way.
Why Companies Need Production-Led Events in NYC
It’s difficult to give attendees something they haven’t seen in NYC before. With an abundance of breathtaking architecture in New York, the venues stop standing out. Even great entertainment can be forgettable when every club on Bleecker Street boasts entertainment just as amazing. The same goes for food, with attendees having access to 70 or so Michelin-starred restaurants and top-rated food trucks just outside their Midtown offices.
Production-led events are so important in NYC because they’re original. Instead of rearranging the same selections of top vendors, you’re offering your guests a unique, creative vision.
A production-led event planning company can help you achieve an unforgettable event that transports your guests out of NYC and into a place they’ve never been by emphasizing world-building and storytelling.
Production-Led Events Elevate Your Brand
Production-led events are built for brand building. These events are unforgettable for attendees. And they translate into dramatic social media content that gets noticed and shared.
Planning teams use production-led strategies that make the event feel cohesive and immersive. Dynamic visuals, such as LED walls and projection mapping, capture attendees’ attention. Custom staging becomes the energetic epicenter. And the entire environment is smartly branded so that the good vibes become interwoven with the brand. And through it all, a compelling story creates an emotional bond that translates into brand loyalty.
Turn to NYC’s Leading Production-Led Event Team at EMRG Media
EMRG Media is NYC’s leader in creative event planning that delivers results. Our team has expertise in the latest event planning technology and strategies, and we know how to put it all together into a brand story that resonates with your audience. Your company does what no other can do. Your corporate event should be unlike anything they’ve seen before. Contact EMRG Media today.
