When the budget is nonexistent for Event Planners in New York, it can feel like there are no options left for event promotion. Don’t give up though! We listed 20 ideas you should try that won’t cost a thing!
1. Service Exchanges
A widespread idea that could work for Event Planners in New York (if they can find the right hook and are willing to ask), is to offer to volunteer at a local event in their area in exchange for promotional opportunities for their next event. A service-based sponsorship agreement can be signed in exchange for a monetary payment.
2. Share Behind-the-Scenes Setup
Event Planners in New York can take their audience on a journey and give them exclusive peeks behind the scenes at their event to build buzz. This could be setup photos, pre-event interviews on what to expect or even a live feed from the backstage area to grow their excitement.
3. Ask for Referrals
The highest converting type of promotion and most effective marketing tactic for Event Planners in New York is often word of mouth or referrals so get in contact with previous attendees, industry professionals and vendors that have worked with you in the past to encourage them to share the event details with others. If you don’t ask, you don’t get. Many technology tools offer ways to freely generate invite codes and turn past attendees into ambassadors.
4. Link Your Events
Create recurring or linked smaller events so that you can use them to cross-promote your main event. For example, if you establish a business networking event on websites such as Meetup.com that will help to build a community for your main event.
5. Speak at Other Events
Event Planners in New York can offer their expertise by speaking at relevant industry specific events. Without giving a sales pitch they can tap into their pool of attendees with minimal effort and make sure they have heard about their event.
6. Ensure Event Branding is Consistent
Share social media collaterals such as images or videos, with those who will be marketing the event on your behalf, like industry influencers, speakers or sponsors. Make it as easy as possible for them to schedule and share content that will promote the event. Try to make the images customized for each stakeholder.
7. Use Image Quotes from Past Attendees
Take a quote from an attendee and overlay it on an interesting background, such as an image from the event. Note their name, job title and organization if they are happy for you to share it. These are great to share on social networks, in blog posts or as stories.
8. A Photo A Day
Share photos from previous events on social media each day to give a flavor of the event. Make sure you have permission and if you do, consider tagging them in the photo too, to encourage them to share it as well.
9. Invite Local Journalists
There is bound to be events listings in your local newspaper so submit the event details in plenty of time. Furthermore, preemptively contact journalists and invite them to attend and offer a newsworthy angle and key facts why they should cover the event.
10. Spend Time Making Conversation on Social
Invest some time on social media each day to get the conversation flowing without selling. Just aim to be helpful and genuine, offering solutions when you can. Try to participate in groups, forums and on popular hashtag chats online.
To stay up to date with event marketing trends, be sure to attend The Event Planner Expo in New York each year!