An annual fundraising gala can be a non-profit’s biggest moneymaker. In fact, the funding generated from an upscale gala can help keep essential programs and initiatives up and running or allow for program expansion. And, a killer gala can do wonders for brand awareness, attracting new supporters, and solidifying relationships with loyal donors.
But planning an event that not only maximizes donations but also leaves a lasting impression on guests requires thoughtful planning and strategy. Here are proven tips on how you can maximize donations at your New York City fundraising gala or charity event, from the moment the doors open to the final farewell.
Run a High-Energy Live Auction
A live auction is a classic fundraising gala event. It’s a fun and competitive way to engage your guests, all while encouraging generous donations. Seek out high-demand NYC experiences (think backstage passes to a Broadway show or a luxury weekend getaway in the Hamptons) as auction items or exclusive prizes that align with the interests of your attendees. Hire a professional auctioneer who can excite the crowd and encourage the bids to climb. Pro tip: Create a sense of urgency for the auction by using a countdown.
Use the Latest in Donation Technology
Make contributions quick and easy by using the latest in donation technology, like mobile bidding apps or text-to-donate options. Easy-to-use apps like Handbid and Zeffy allow attendees to bid on auction items right from their phones or make charitable donations on the fly. Bonus: Zeffy has no transactions or platform fees. If you choose a text-to-donate program, be sure to set up a memorable text code and display it on screens throughout the gala to remind guests of the option.
Consider displaying a leaderboard to encourage contributions as well. Leaderboards that update in real-time can be a fun way to drum up friendly competition between fundraising gala guests. Use it to call out and recognize top donations by individuals or teams throughout the night.
Offer Fun Matching Opportunities
Matching opportunities are a no-brainer because they double the impact of gifts and inspire generous donations. A timed challenge can be a fun and competitive way to unlock matching donations from sponsors. For example, if attendees can raise X amount in 20 minutes, the sponsor agrees to match. This sense of urgency can help prompt fundraising gala guests to donate. Or, engage major donors and board members to publicly pledge matching donations at key events during the evening. Public pledges can help foster a sense of community and trust in your organization’s leadership.
Showcase Impactful Initiatives
Find effective ways to highlight your organization’s impact throughout the night. Whether it’s through video testimonials, a photographic slide show, or a heartfelt speech from an individual who directly benefited from donor contributions, showcasing your organization’s work in an emotional, powerful way connects donors with your mission – and helps drive donations. These stories remind guests of the very real impact their donations make. Pro tip: Pair the story or speech with an ask to inspire attendees to give in the moment.
Arrange Exclusive VIP Experiences
Creating memorable, exclusive VIP experiences at your fundraising gala can be a great way to increase event revenue and attract high-value donors. For example, VIP tickets are typically sold at higher prices – boosting funds raised right from the start. VIP experiences or tickets can include perks such as early entry, private meet-and-greets with celebrity guests, luxury gift bags, or preferred seating. Treating VIP guests to above-and-beyond experiences can help them feel a greater sense of connection to the cause, and lead to more generous donations. Plus, these types of experiences can attract corporate sponsors who want to reach a more influential audience. Sponsors may be keen to cover the costs of these perks, for example, in exchange for exclusive brand recognition.
Choose EMRG Media to Plan Your NYC Fundraising Gala
If you want your organization’s next NYC gala to go above and beyond its fundraising goals, choose the professionals at EMRG Media to plan the evening. Our team has decades worth of experience executing charitable NYC galas for all kinds of organizations and causes. Whether you’re looking for full-service event planning or specific assistance with venue sourcing, catering, creative concept design, live entertainment or more, we’re here to help. Contact us to take your fundraising goals to the next level and start planning your next charitable event!
