When remote work became commonplace in 2020, virtual events soon followed. Now, it seems, the digital dealings of virtual events and work are as routine as delivery robots. As wonderful as tech is, something is lost when people meet through a screen. Tech executives, especially, understand that innovation requires collaboration. And that’s why tech executives are turning to in-person events again.
The Digital World Has Its Limitations
Remote work and virtual events have their advantages. They promote work-life balance, are eco-friendly, and spare everyone the headaches of long commutes. But despite those benefits, interacting within the digital world has its limitations.
According to the consultancy firm, Umbrex, webinar event engagement rates typically top out at 50%, while in-person conferences and workshops can see engagement rates as high as 80%.
One reason for the waning engagement rates during virtual events may be that participants don’t feel connected with their fellow attendees. According to one survey, 73% of employees “feel more connected to their company” when they’re in the office.
The Power of Connection
You don’t need stats to understand that being in the same room with other people is better than viewing them on a screen. People who attend in-person NYC tech events feel happier and more engaged.
They can strike up spontaneous conversations. With the full range of nonverbal communication available to them, they can make stronger and longer-lasting connections. And that’s why even tech companies with a remote workforce are re-investing in in-person events again.
In-Person Tech Events Build Community
The social benefits of in-person events go beyond psychological well-being. One study from Northwestern found that in-person events strengthen an organization’s sense of community.
Researchers looked at how virtual and in-person events affect team formation, engagement, and sense of community. While both types of events improve teams and engagement, in-person events are best for forming a sense of community because participants are able to interact with more people throughout the organization.
Having a strong workplace community breaks down organizational silos and helps people work together across departments.
In-Person Events Boost Your Brand
When you host an in-person event, you have more opportunities to reinforce your brand image. Guests experience your brand from the moment they arrive at your venue. And every detail speaks volumes about your company and what it stands for. It’s the kind of message you just can’t get across via a digital screen.
In-Person NYC Tech Events Are Experience-Driven
Your brand is about cutting-edge technology. In-person events let you show it off.
You have an opportunity to create an immersive experience when your NYC tech event is in-person. Whether it’s AR product demos or interactive projection mapping, the technology at your in-person event has the potential to wow your attendees. The tech you can incorporate into your NYC tech event can position you as an industry leader.
You can also use tech to personalize each attendee’s experience at your in-person event. Mobile apps can double as tools for AR scavenger hunts. Facial recognition tech can help staff identify VIPs. Every attendee’s agenda can be customized to their preferences. Your in-person NYC tech event — rather than the virtual event — is your chance to show the power of technology.
In-Person Events Provide Clearer Metrics
It’s easier to measure your ROI for in-person events. You can use RFID nametags to measure traffic and attendee behavior. You can see the audience and get feedback.
Attendance numbers mean more when they’re from in-person events. In virtual events, webinars can be background noise while attendees are washing their dishes. With in-person events, you know the people who show up are committed.
Plan Your Next NYC Tech Event With EMRG Media
While the debate about remote work rages on, the jury is in on virtual events versus in-person events. Tech event-goers prefer the excitement of traveling to NYC and the high vibes of being around like-minded people. In-person events are also the best way to demonstrate the power and wonder of technology.
Plan your next in-person NYC tech event with EMRG Media. Our planning team has the expertise to blend technical innovations with people-centered events. Contact EMRG Media today.
