Planning a high-stakes black tie event comes with a certain amount of pressure. You’re not just throwing a party; you’re creating a core memory for your guests, whether they’re corporate clients, charity donors, or close family. The first big decision is always the theme, and it can feel overwhelming to land on an idea that feels both sophisticated and exciting. You want something that will impress your guests without feeling tired or overdone. That’s why we put together this guide. Think of it as your personal brainstorming session, filled with actionable black tie event theme ideas and practical advice to help you choose and execute a concept that perfectly fits your vision, audience, and goals.
Key Takeaways
- Your theme is your strategic blueprint: Select a concept that aligns with your audience, venue, and budget to ensure every decision, from decor to dining, feels intentional and cohesive.
- Details transform a party into an experience: A theme becomes truly memorable when you engage all the senses through coordinated lighting, decor, music, and menu choices that create a fully immersive atmosphere.
- Clear communication ensures guest confidence: Be direct and specific about the dress code on your invitations to eliminate confusion, helping guests arrive feeling comfortable and ready to enjoy the sophisticated event you’ve planned.
What Makes a Black Tie Event Special?
A black tie event is so much more than a dress code—it’s a promise of an unforgettable evening. It signals a level of sophistication and elegance that makes guests feel truly special from the moment they receive their invitation. But what exactly transforms a standard party into a genuine black tie affair? It comes down to a few key elements that work together to create a seamless, high-end experience. From the fine details to the overall atmosphere, every choice matters.
The Must-Have Elements
At its core, a black tie event is a formal gathering designed for life’s big moments, whether it’s a charity gala, a milestone wedding, or a high-profile corporate function. The magic is in the details. Think beyond just the decor and consider every touchpoint for your guests. This includes using high-quality tableware, elegant glassware, and luxurious linens that contribute to the overall aesthetic. Every element, from the weight of the invitation paper to the polish on the silverware, should feel intentional and refined. These thoughtful touches are what separate a nice party from a truly memorable corporate event.
How to Set the Right Tone
The right atmosphere is what makes a black tie event feel truly special. A well-chosen theme can be your guide, turning a formal dinner into a unique and cohesive experience. But the tone is set by more than just a theme. Strategic lighting is one of your most powerful tools; it can create intimacy, highlight stunning centerpieces, or build energy on the dance floor. Don’t forget about sound, either. The right music, whether it’s a live band or a curated playlist, is essential for maintaining an elegant vibe throughout the evening. Every sensory detail works together to transport your guests and is a key part of your overall event marketing strategy.
Know What Your Guests Expect
Clarity is kindness, especially when it comes to a black tie dress code. Vague terms like “black tie optional” or “creative black tie” can cause confusion and stress for your guests. Instead, be direct and clear on your invitations about what you expect. A simple line explaining the dress code (e.g., “Black Tie: Floor-length gowns for women and tuxedos for men”) removes any guesswork and ensures everyone arrives feeling confident and appropriate. This simple step shows respect for your guests’ time and effort, and it helps maintain the sophisticated atmosphere you’re working so hard to create. When you learn more about your guests, you can better anticipate their needs.
Classic Black Tie Themes That Always Impress
When you want to guarantee a sophisticated and memorable evening, you can’t go wrong with a classic theme. These ideas are timeless for a reason: they exude elegance, create a cohesive atmosphere, and give guests a clear direction for their attire. They provide a fantastic framework that we can customize to fit your specific vision, whether it’s for a grand gala or an intimate corporate dinner. Choosing a classic theme is a surefire way to create an event that feels both grand and effortlessly chic.
Old Hollywood Glamour
Transport your guests to the golden age of cinema with an Old Hollywood Glamour theme. Think red carpet entrances, flashing paparazzi bulbs, and opulent decor dripping with gold and rich velvet. We can set the scene with dramatic lighting and lavish floral arrangements. For entertainment, a live jazz band playing classic standards or a vocalist crooning songs from iconic films will create the perfect ambiance. This theme is all about making every guest feel like a star for the night, creating a truly luxurious and unforgettable experience for any private event.
Masquerade Ball
Add an element of mystery and romance with a Masquerade Ball. This theme invites guests to don elegant masks, creating an immediate sense of intrigue and excitement. The decor should be rich and dramatic, using a palette of deep purples, golds, and blacks, complemented by luxurious fabrics and candelabras. To enhance the atmosphere, consider hiring a classical string quartet or even an opera singer for a breathtaking performance. A masquerade ball is a fantastic way to encourage mingling and conversation, as the masks provide a fun and playful icebreaker for all your attendees.
Art Deco Elegance
Channel the roaring twenties with a sophisticated Art Deco theme. Inspired by the sleek, geometric patterns and metallic finishes of the era, this theme is the epitome of modern elegance. A color scheme of black, gold, and silver sets a glamorous tone, while details like feather centerpieces and bold, linear designs complete the look. For entertainment, you could feature a lively swing band to get everyone on the dance floor or a DJ who can mix classic 1920s tunes with contemporary hits. It’s a stylish choice that feels both vintage and refreshingly current.
Winter Wonderland
Perfect for events held in the colder months, a Winter Wonderland theme transforms any space into a magical, frosty escape. Imagine a room filled with snow-white decorations, sparkling crystals that mimic ice, and cool, frosty blue lighting. Details like silver branches, faux snow, and even elegant ice sculptures can bring this enchanting world to life. The ambiance can be beautifully complemented by the delicate sounds of a harpist or a small acoustic band playing softly in the background. This theme is ideal for holiday parties, charity galas, and any event aiming for a serene and breathtaking atmosphere.
Black and White Sophistication
Sometimes, the most impactful statement is the simplest one. A Black and White theme is the definition of timeless sophistication. This concept relies on a strict, chic color palette to create a visually stunning effect. You can play with patterns—like stripes, checkerboards, or damask—to add depth and interest to the decor. The clean, elegant backdrop allows your guests, dressed in their finest black-tie attire, to be the main focus. For entertainment, a smooth jazz trio or a DJ playing a mix of classic and modern hits will keep the energy refined and upbeat.
Fresh Takes on Black Tie Themes
While the classics are timeless for a reason, sometimes you want to offer your guests something truly unexpected. A fresh theme can transform a standard black tie affair into a memorable, immersive experience that gets everyone talking. These ideas move beyond the expected, blending formal elegance with creative concepts to produce a one-of-a-kind event. Whether you’re planning a charity gala, a corporate awards night, or a milestone celebration, a unique theme shows thoughtfulness and sets your event apart from the rest.
Enchanted Forest Elegance
Imagine stepping into a magical woodland clearing for the evening. This theme transforms your venue with lush greenery, branches, and soft, twinkling fairy lights to create a whimsical yet sophisticated atmosphere. You can incorporate natural textures like wood for tables or chargers and stone elements in the decor. Think mossy centerpieces, hanging floral installations, and a color palette of deep greens, browns, and gold. It’s a beautiful way to bring the outdoors in and create a romantic, enchanting setting for any private event, making guests feel like they’ve entered another world.
Global Sophistication
Take your guests on a journey around the world without ever leaving the city. A “Global Sophistication” theme celebrates diverse cultures through food, music, and design. You can set up different stations representing various countries, each with its own authentic cuisine and decor. For entertainment, consider a band that plays international music or dancers who perform traditional styles. This theme is a fantastic way to create a dynamic and engaging atmosphere that feels both educational and incredibly chic. It’s an excellent choice for a corporate gala where you want to celebrate a global team or client base.
Celestial Soirée
Host an event that’s truly out of this world with a celestial theme. This concept uses a deep color palette of midnight blue, black, and silver to mimic the night sky. Transform your space with thousands of twinkling lights, projections of constellations on the walls and ceiling, and decor featuring moons and stars. Centerpieces can include metallic orbs and dark, moody florals. The ambiance should feel dreamy, mysterious, and utterly elegant. It’s a sophisticated and modern take on a “starry night” that provides a stunning backdrop for photos and leaves a lasting impression on your guests.
Vintage Speakeasy
Transport your guests to the Roaring Twenties with a glamorous speakeasy party. This theme is all about Art Deco details, moody lighting, and an air of exclusive fun. Think gold and black decor, geometric patterns, and feather centerpieces. A live jazz band is a must to set the right tone, and a menu of classic cocktails from the era will get everyone in the spirit. You can even create a secret entrance to add to the authentic feel. Encouraging guests to dress in 1920s attire—flapper dresses and sharp tuxedos—makes the experience even more immersive and fun for everyone involved.
Contemporary Luxury
For a theme that feels incredibly current and refined, opt for contemporary luxury. This approach is all about clean lines, high-quality materials, and a minimalist aesthetic. Instead of elaborate decorations, the focus is on sleek furniture, elegant table settings, and perhaps a few statement pieces of modern art. The color palette is often neutral—think whites, grays, and metallics—with strategic pops of color. This theme communicates sophistication and confidence, creating an atmosphere of understated elegance. You can learn more about how we create these refined experiences for our clients.
How to Choose the Perfect Theme
Picking a theme is more than just a fun first step; it’s the blueprint for your entire event. A great theme acts as your guide, making decisions about decor, food, and entertainment feel cohesive and intentional. It’s the difference between a party and an experience. When every element works together, from the invitation to the parting gift, you create a truly immersive atmosphere that guests will remember long after the night is over. But with so many creative options, how do you land on the perfect one? It comes down to balancing your vision with a few practical considerations. The most successful themes are born from a thoughtful look at the core components of your event. Before you fall in love with a specific idea, take a step back and consider the bigger picture. Thinking strategically now will save you headaches later and ensure your event feels polished and professional. By thinking through your audience, venue, budget, and even the time of year, you can select a theme that not only wows your guests but also makes the entire planning process smoother from start to finish. Let’s break down how to make the right choice for your black tie affair.
Consider Your Audience
Before you get lost in visions of an Enchanted Forest or a Vintage Speakeasy, take a moment to think about who you’re inviting. Are they corporate clients, donors for a charity gala, or close friends and family? A well-chosen theme makes your event more enjoyable and simplifies planning by guiding decisions on everything from food to decorations. For a corporate crowd, a sophisticated theme like Art Deco Elegance might be more appropriate than something overly whimsical. For a personal celebration, you have more freedom to choose a theme that reflects the guest of honor’s personality. The goal is to create an atmosphere your guests will feel comfortable and excited to be a part of.
Factor in Your Venue
Your event space is one of the biggest characters in your story, so let it have a say in the theme. The venue plays a crucial role in theme selection because it should align with the style and atmosphere you want to create. A grand ballroom with crystal chandeliers is a natural fit for an Old Hollywood or Masquerade Ball theme. An industrial loft with exposed brick might be the perfect setting for a Contemporary Luxury or Vintage Speakeasy night. Working with your venue’s existing architecture and ambiance, rather than against it, will make your decor feel more authentic and can even help you save on costs.
Plan Your Budget
Your budget is a reality check that helps focus your creative energy. It’s vital to consider how your theme will influence costs, especially when it comes to decor, catering, and entertainment. An elaborate theme like a Celestial Soirée might require significant spending on lighting and custom decorations, while a classic Black and White Ball can be incredibly elegant with a more streamlined budget. Map out your priorities early on. If incredible food is a must-have, make sure your theme’s culinary possibilities align with your budget. Our approach to event planning always starts with a clear financial roadmap to ensure your vision comes to life without any surprises.
Account for the Season
Let the time of year inspire your theme. Seasonality can greatly influence the mood and logistics of your event. During colder months, you can create a magical atmosphere with icy decor, sparkling crystals, and cool blue lighting to evoke a winter wonderland. A spring event lends itself beautifully to an Enchanted Forest theme with lush florals and greenery. For a summer gala, a Global Sophistication theme could transport guests to a Mediterranean coast. Tying your theme to the season feels natural and can help you source in-season flowers and food, which is often more sustainable and budget-friendly.
Bring Your Theme to Life with Design
Once you’ve landed on the perfect theme, the real fun begins: bringing it to life. This is where your concept transforms from an idea on a mood board into a tangible, immersive experience for your guests. Every single decision, from the color of the napkins and the font on the place cards to the style of the music, contributes to the overall atmosphere. A cohesive design strategy is what separates a nice party from an unforgettable event. It ensures that every element works in harmony to tell your story and create a specific feeling from the moment guests arrive.
Think of it as world-building. You are creating a temporary reality for your attendees to step into and enjoy. The details are your building blocks. When they’re executed thoughtfully, your guests will feel completely transported. This is your chance to create a truly special environment, and a careful, deliberate design plan is your map to get there. Managing all these moving parts is a huge undertaking, which is why many people work with planners to handle their private events and ensure every detail is perfect.
Color Schemes and Decor
Your color palette is the foundation of your event’s design. For a classic black tie affair, you can’t go wrong with a timeless black and white scheme. To add a layer of opulence, introduce metallic accents like gold or silver, or a pop of rich color like deep red or emerald green. These additions create visual interest and elevate the sense of sophistication. The decor should extend beyond just colors; think about textures and materials that align with your theme. Velvets, silks, and reflective surfaces can add depth and luxury, making the space feel both grand and inviting for your guests.
Lighting and Ambiance
Never underestimate the power of lighting to completely transform a space and set the mood. The right lighting design can make your venue feel intimate, dramatic, or celebratory. For an evening event, especially one held outdoors, candlelight creates a warm, romantic glow that is simply unmatched. Inside, use a mix of ambient and accent lighting to highlight key features like the stage, dance floor, or architectural details of the venue. Strategic lighting guides your guests’ attention and ensures the atmosphere feels dynamic and engaging throughout the entire evening. It’s a critical part of the overall event production.
Table Settings and Centerpieces
The tables are where your guests will spend a significant amount of time, so make them count. Elegant table settings are a must for a black tie event. Invest in high-quality linens, tableware, and glassware that complement your theme. These details don’t go unnoticed and contribute to a feeling of luxury. Your centerpieces should be more than just floral arrangements; they can be works of art that serve as conversation starters. Whether you choose towering floral displays, intricate candelabras, or unique sculptural pieces, ensure they align with your theme and are scaled appropriately for the tables and the room.
Entertainment Choices
Entertainment is a powerful tool for reinforcing your theme and keeping guests engaged. Think beyond a standard band or DJ and consider performers that offer a unique experience. For an Old Hollywood theme, you might hire swing dancers to get the party started. An Enchanted Forest theme could feature ethereal aerialists performing above the crowd. You could even hire a live painter to capture the evening on canvas, creating a piece of art and a lasting memory. Finding the right talent is key, and industry showcases like The Event Planner Expo are fantastic places to discover unique performers.
Food and Drink Pairings
Your menu is another opportunity to immerse guests in the theme. A well-curated selection of food and drinks can be a highlight of the night. Work with your caterer to design a menu that reflects your theme, whether it’s through specific ingredients, presentation styles, or named dishes. Consider offering a signature cocktail that ties into your color scheme or concept. It’s also essential to accommodate your guests’ preferences and dietary restrictions. Thoughtful pairings and delicious options show a level of care that your guests will appreciate, enhancing their overall experience and leaving them with a great impression.
How to Plan Your Themed Black Tie Event
Once you’ve landed on the perfect theme, the real work begins. A successful black tie event hinges on meticulous planning and flawless execution. Every detail, from the invitation wording to the vendor selection, contributes to the overall atmosphere of sophistication. Think of your plan as the blueprint for creating an elegant and memorable experience for your guests. Let’s walk through the key steps to ensure your themed event comes together perfectly.
Communicate with Your Guests
Clear communication is the foundation of a great event. Your invitations set the first impression and should explicitly state the theme and dress code. Avoid ambiguous terms like “black tie optional,” which can cause confusion and stress for your attendees. Instead, be direct and clear about your expectations. Provide all necessary details upfront, including the date, time, venue, and what the evening will entail. A dedicated event website or a detailed section in your digital invitation can also be a great place to answer frequently asked questions and build excitement for your theme.
Clarify the Dress Code
To maintain the integrity of your black tie theme, you need to be specific about what guests should wear. Simply stating “black tie” might not be enough. Consider providing a brief, helpful guide on your event website. For example, you can clarify that men should wear tuxedos, not suits, and women should opt for floor-length gowns over cocktail dresses. Gently guiding guests on what not to wear—like overly casual attire or bright, distracting colors—helps ensure everyone feels comfortable and contributes to the sophisticated ambiance you’re creating.
Select the Right Vendors
Your vendors are your partners in bringing your vision to life. The venue you choose is especially critical, as it should inherently match the style and atmosphere of your theme. An Art Deco theme feels right at home in a historic ballroom, while an Enchanted Forest theme might call for a botanical garden or a venue with stunning natural light. The same principle applies to your caterer, florist, and entertainment. When you work with an experienced planner, you gain access to a network of trusted event professionals who understand how to execute a specific theme flawlessly.
Manage Your Timeline
An elegant event never feels rushed, and that sense of ease starts with a well-structured timeline. A black tie affair requires careful coordination, so start planning as early as possible. Create a master timeline by working backward from your event date, setting deadlines for major milestones like securing your venue, sending invitations, finalizing your menu, and confirming entertainment. Breaking the process into manageable steps prevents last-minute scrambling and ensures every detail is thoughtfully considered. This meticulous approach is what creates that seamless, sophisticated experience for your guests.
Distribute Your Budget
Your budget is the roadmap that guides your planning decisions. Allocate funds strategically to the elements that will make the biggest impact on your theme. While decor and entertainment are important, don’t overlook the culinary experience. When planning your menu, consider your guests’ preferences and any dietary restrictions to ensure everyone is well-catered for. A thoughtful budget allows you to invest in quality and create a cohesive experience where the food, decor, and ambiance all work together to support your theme. It’s about making smart choices that align with your overall vision.
How to Make Your Theme Unforgettable
A great theme is more than just a concept; it’s a feeling you create. Once you’ve chosen your direction, the real magic happens in the execution. It’s the thoughtful details and surprising moments that guests will talk about long after the night is over. Here’s how to ensure your theme is not just seen, but truly felt, turning a great party into a core memory.
Create an Immersive Experience
To make your theme unforgettable, you need to engage all five senses. Think about the guest journey from the moment they receive the invitation to their final farewell. What do they see, hear, smell, and taste? If you’re hosting a “Celestial Soirée,” greet guests with a shimmering, galaxy-inspired welcome drink. Use subtle scents like night-blooming jasmine to fill the air. The goal is to create a cohesive world where every detail, from the background music to the texture of the linens, reinforces your theme. This level of detail makes guests feel like they’ve been transported somewhere truly special.
Add Personal Touches
Personalization shows your guests you’ve thought specifically of them. This goes beyond simply putting names on place cards. It can be as simple as ensuring your communication is crystal clear to avoid confusion, like being direct about the dress code instead of using vague terms. For a corporate gala, you could incorporate company colors in a subtle, elegant way. For a private celebration, consider a custom cocktail named after the guest of honor. These unique touches make an event feel intimate and custom-tailored, proving that themed parties can be incredibly sophisticated and meaningful for adults. Our team specializes in creating these bespoke moments for private events.
Incorporate Technology
Technology is one of your best tools for building atmosphere. Strategic lighting can completely transform a space, setting the mood and highlighting key areas like the stage or dance floor. A well-planned musical flow is also crucial. Start with calmer tunes during arrivals and cocktails, then build the energy as the night progresses, leading to a “wow” moment with a surprise performance or a high-energy DJ set. You can also use digital projections to cast patterns on walls or create a dynamic backdrop that evolves throughout the evening, adding a modern and captivating layer to your theme.
Practice Sustainability
Thoughtfulness is the ultimate luxury, and that includes being mindful of your event’s impact. Practicing sustainability doesn’t mean sacrificing style; it means making conscious, elegant choices. When planning your menu, consider your guests’ dietary needs and preferences while prioritizing locally sourced ingredients. Choosing a venue that aligns with your values and is accessible via public transport can also make a big difference. These responsible decisions add a layer of integrity to your event, showing guests that you care not just about their experience, but about the community and world around you.
Common Theme Mistakes to Avoid
Choosing a brilliant theme is just the first step. The real magic happens in the execution, and even the most creative concept can fall flat if you stumble into common planning traps. A truly memorable black-tie event requires a sharp eye for detail and a solid strategy. By sidestepping these frequent missteps, you can ensure your event is as flawless in reality as it is in your imagination. From the grandest gestures to the smallest details, every choice matters.
At EMRG Media, we’ve seen it all, and we know that successful events are built on a foundation of careful planning. Let’s walk through some of the most common mistakes we see and how you can steer clear of them to create an unforgettable experience for your guests.
Forgetting Key Design Details
A theme is more than just a title on an invitation; it’s an atmosphere you build from the ground up. A common mistake is focusing on the big picture while letting the small, crucial details slide. A black-tie event requires meticulous planning to create an atmosphere of elegance, and that means considering everything from the venue layout to the lighting. For an “Enchanted Forest” theme, for example, harsh overhead lighting can completely shatter the illusion. Similarly, a poorly planned floor plan can create awkward bottlenecks, disrupting the flow of a sophisticated “Masquerade Ball.” Every element—decor, lighting, and even the texture of the linens—works together to bring your vision to life and create a truly immersive experience.
Mismanaging Your Budget
It’s easy to get swept up in a grand theme, but if your budget can’t support it, you’ll be forced to make compromises that undermine the entire event. A major mistake is not aligning your theme with your budget from day one. The venue you choose is a perfect example; it sets the tone but also takes a significant portion of your funds. A historic ballroom might be perfect for an “Art Deco Elegance” theme but will come with a different price tag than a modern loft for a “Contemporary Luxury” night. Be realistic about what you can afford and allocate your budget to the elements that will have the biggest impact on your specific theme. Always have a contingency fund for those unexpected costs that inevitably pop up.
Failing to Communicate Clearly
Your theme and expectations must be crystal clear to your guests from the moment they receive their invitation. Ambiguity is the enemy of a great event. Using confusing terms like “black tie optional” or “creative black tie encouraged” can leave guests feeling stressed and uncertain about what to wear. This confusion can make them feel uncomfortable before they even arrive, which is the last thing you want. Be direct and specific in all your communications. Clearly state the dress code and provide context if your theme has a unique twist. A well-informed guest is a happy guest, ready to fully engage with the experience you’ve so carefully crafted. For more tips, you can always check out our blog.
Setting an Unrealistic Timeline
Pulling off a sophisticated, themed black-tie event takes time—often more than you think. One of the biggest mistakes is underestimating the planning timeline. Sourcing the perfect decor, booking in-demand entertainment, and coordinating with multiple vendors can’t be rushed. A compressed timeline leads to stress, compromises, and a final result that feels disjointed. This is especially true for creative themes that require custom elements. Give yourself plenty of time to plan thoughtfully, vet vendors, and handle the intricate logistics. Planning a major event like The Event Planner Expo takes months of preparation, and your black-tie affair deserves the same level of foresight to ensure every detail is perfect.
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Frequently Asked Questions
Should I choose my venue before my theme, or the other way around? This is a classic chicken-or-the-egg question in event planning. Ideally, you should think about them together. Having a general theme in mind, like “Old Hollywood Glamour,” can help you narrow down your venue search to spaces that have that grand, historic feel. On the other hand, sometimes you find a stunning venue with a strong personality—like an industrial loft or a botanical garden—that inspires the perfect theme. The best approach is to be flexible and let the two elements inform each other to create a truly cohesive experience.
Are some black tie themes more budget-friendly than others? Absolutely. A theme like “Black and White Sophistication” or “Contemporary Luxury” can be incredibly chic without requiring a massive decor budget because they rely on a strong, simple color palette and clean lines. Themes that demand more elaborate, custom-built elements or specific, lush florals, such as an “Enchanted Forest” or a “Celestial Soirée,” will naturally require a larger investment to be executed well. It’s all about choosing a concept where you can strategically focus your budget on the details that make the biggest impact.
How can I make a classic theme like a ‘Masquerade Ball’ feel unique and not generic? The secret to refreshing a classic theme is in the details and the personal touches. A classic theme provides a fantastic, recognizable framework, but you make it your own by layering in unique elements. For a masquerade, you could focus on a very specific color palette, hire a modern string quartet that plays contemporary music, or design a signature cocktail that tells a story. It’s about finding those one-of-a-kind details that reflect your personality or brand, ensuring the experience feels custom-made rather than pulled from a template.
My heart is set on a creative theme, but I’m worried it’s not right for my corporate guests. How do I find a balance? You can absolutely have a creative theme for a corporate audience—the key is to execute it with sophistication. It’s all about how you frame it. Instead of a whimsical “Enchanted Forest,” you might present it as an elegant “Evening in the Garden,” focusing on lush greenery, refined natural textures, and beautiful lighting. The goal is to ensure every element, from the food to the music, feels elevated and professional. A creative concept can be a huge success as long as the guest experience remains polished and seamless.
What’s the most effective way to communicate a specific dress code without sounding too demanding? Clarity is kindness. The best way to communicate a dress code is to be direct, polite, and helpful. On your invitation and event website, frame the information as a guide to ensure everyone feels comfortable and confident. A simple line like, “The evening’s dress code is black tie. We invite gentlemen to wear tuxedos and ladies to wear floor-length gowns,” is perfectly clear. For themed events, adding a small visual mood board on your website can also be a fun and inspiring way to guide guests without listing a strict set of rules.