PRODUCT LAUNCH EVENTS
PRODUCT LAUNCH EVENTS in NYC
EMRG Media plans and produces product launch events NYC brands trust, from tech reveals and beauty drops to fashion debuts and press-day activations. Venue, staging, press, and every vendor run by one in-house team, so your launch lands.
- Planning to production
- 5.0 across 130+ reviews
Every event has a moment people remember
25+
years
IN BUSINESS
1100+
Events produced
98
%
CLIENT RETURN
25+
years
IN BUSINESS
98
%
CLIENT RETURN
1100+
Events produced
PRODUCT LAUNCH Inquiry
Share a few details and an EMRG producer replies within one business day with venue ideas, run-of-show sketch, and a ballpark scope. No pressure, just a real talk about what you’re launching.
- Free consultation
- Transparent, scoped pricing
- One team, every detail
WHAT'S INCLUDED
FULL-SERVICE PRODUCT LAUNCH EVENTS in NYC
One team handles every part of your launch, so you present and we run the rest. Each card links to the capability or vendor stream covered.
Venue Sourcing
Showrooms, rooftops, galleries, lofts and studios
Catering & Private Dining
Menus, chefs and beverage programs
Design & Décor
Brand theme, sets, lighting, styling
Entertainment
DJs, hosts, live acts, talent
Production & AV
Sound, lighting, staging, run-of-show
Day-Of Coordination
On-site management start to finish
25+ years PLANNING Product Launch Events ACROSS NEW YORK CITY
For more than 25 years, EMRG Media has produced product launch events across New York City, staging moments meant to make a first impression land. We’ve built launches for major brands where the room, the reveal, and the press coverage all had to work together.
Our team manages venue, staging, and every vendor so the launch reflects the product’s positioning rather than a generic event template. From concept to the moment the doors open, one dedicated producer keeps the whole launch on track.
Why Senior Buyers Choose EMRG Media
Scale and longevity
25+ years in business & 1100+ events produced by a dedicated in house team of event, production, & AV specialists.
The client roster speaks first
Trusted by Google, Bloomberg, Netflix, Barclays, Condé Nast, Sotheby’s, and many other leading global brands.
Recognized authority
Led by award-winning event professionals and backed by decades of experience producing industry-leading events.
Reviews that hold up
★★★★★ 5.0 average rating across 130+ verified Google reviews, reflecting consistently exceptional experiences for clients of every size.
Transparent pricing
Every event is quoted individually based on guest count, venue, production requirements, timeline, and overall scope to ensure accurate and transparent pricing.
Featured Work
Joe & The Juice 10th Anniversary Party
BDO
VTEX
Fiverr Summer Party
Russell Westbrook Holiday Party
Joe & The Juice 10th Anniversary Party
BDO
VTEX
Fiverr Summer Party
Russell Westbrook Holiday Party
How Working With EMRG Media Works
DISCOVERY
30-minute consultation to understand your goals, audience, budget, and timeline.
CONCEPT
Tailored event strategy with venue options, vendor recommendations, and budget planning.
Planning
End-to-end coordination of production, vendors, logistics, AV, talent, & run-of-show details.
Execution
Seamless event delivery from setup to breakdown while you focus on your guests.
DISCOVERY
30-minute consultation to understand your goals, audience, budget, and timeline.
CONCEPT
Tailored event strategy with venue options, vendor recommendations, and budget planning.
Planning
End-to-end coordination of production, vendors, logistics, AV, talent, & run-of-show details.
Execution
Seamless event delivery from setup to breakdown while you focus on your guests.
Client Confidence
YouTube
10/10 would recommend! Great experience working with Erica and the EMRG Media team to ensure we had a seamless holiday party for about 900 people. Erica was available to help with every step along the way and help bring to our attention additional ideas, needs and considerations to help make our party a huge success! Her team went above and beyond on the day of to ensure all of the final touches were handled and it allowed for our internal planning team to be able to sit back and enjoy the party. Great at communicating and sourcing vendors at a great rate due to their connections within the industry. Looking forward to working with EMRG Media again in the future!
Big Brothers Big Sisters
We’ve worked directly with EMRG Media for the last two years for our Annual Volunteer Recognition Ceremony. From start to finish the EMRG team is patient, flexible and gives top tier service ensuring that our event was a success and created a welcoming environment for our community. The Big Brothers Big Sisters of New York City team is looking forward to hosting many more events with EMRG Media.
WPP Media
Our theme, “A Night of Iconic New York,” celebrated the city’s landmarks, symbols, food, culture, and sounds, and the EMRG Media team transformed Terminal 5 into a stunning representation of the Big Apple. Each floor transported attendees to a different iconic neighborhood, from Little Italy and Chinatown to Times Square and Bryant Park. Employees were fully immersed in the experience, feeling as though they were traveling through the city’s vibrant boroughs.
Google
Thank you to the EMRG team for your creativity, attention to detail, flexibility, and seamless execution. You took the time to truly understand the vision and made the 2-day NYC event unforgettable with your magical touches throughout. I would not hesitate to partner with EMRG again for future events.
Polymarket
Incredible experience working with Erica and EMRG Media. She coordinated for us a 200 person event with less than two weeks’ time, and was able to accommodate everything we needed. The entire event went smoothly, and was better than we could have ever imagined.
10/10 would recommend! Great experience working with Erica and the EMRG Media team to ensure we had a seamless holiday party for about 900 people. Erica was available to help with every step along the way and help bring to our attention additional ideas, needs and considerations to help make our party a huge success! Her team went above and beyond on the day of to ensure all of the final touches were handled and it allowed for our internal planning team to be able to sit back and enjoy the party. Great at communicating and sourcing vendors at a great rate due to their connections within the industry. Looking forward to working with EMRG Media again in the future!
We've worked directly with EMRG Media for the last two years for our Annual Volunteer Recognition Ceremony. From start to finish the EMRG team is patient, flexible and gives top tier service ensuring that our event was a success and created a welcoming environment for our community. The Big Brothers Big Sisters of New York City team is looking forward to hosting many more events with EMRG Media.
Our theme, "A Night of Iconic New York," celebrated the city's landmarks, symbols, food, culture, and sounds, and the EMRG Media team transformed Terminal 5 into a stunning representation of the Big Apple. Each floor transported attendees to a different iconic neighborhood, from Little Italy and Chinatown to Times Square and Bryant Park. Employees were fully immersed in the experience, feeling as though they were traveling through the city's vibrant boroughs.
Thank you to the EMRG team for your creativity, attention to detail, flexibility, and seamless execution. You took the time to truly understand the vision and made the 2-day NYC event unforgettable with your magical touches throughout. I would not hesitate to partner with EMRG again for future events.
Incredible experience working with Erica and EMRG Media. She coordinated for us a 200 person event with less than two weeks' time, and was able to accommodate everything we needed. The entire event went smoothly, and was better than we could have ever imagined.
SERVICE AREA
SERVING NEW YORK CITY AND BEYOND
We produce launches across Manhattan and the wider tri-state metro. If your reveal is anywhere in the city or just nearby, we’re your team.
FAQ
Frequently asked questions
When should press be invited to a product launch?
For many product launches, press outreach should begin about 3 to 4 weeks before the event, followed by targeted follow-ups as the date gets closer. Media schedules change quickly, so confirmations should be checked again in the final days. The timing and guest strategy should also reflect the audience. A press preview built for editors and journalists may require a different schedule than an evening launch designed to attract creators, influencers, clients, and brand partners.
What kinds of product launches does EMRG Media produce in New York City?
EMRG Media produces tech and SaaS launches, beauty and fashion drops, food and beverage debuts, retail openings, and B2B announcements. Some are press-only previews for editors and creators, others are public reveals for hundreds of guests across the city.
Can EMRG Media find and book a launch venue in NYC?
Yes. EMRG Media sources and books launch venues across the city, from galleries and rooftops to showrooms, lofts, and studios, matching the space to the brand, the guest count, and the production requirements, then handling the contract and logistics.
How much content should a launch event be built to capture?
Build content opportunities into the room instead of hoping the photographer finds them. One strong branded moment that photographs beautifully can produce more useful content than dozens of generic event shots. Plan on one photographer per 75 to 100 guests. For larger launches, dedicated photography and video coverage may be needed, along with 20 to 30 minutes before doors to capture the venue, product, signage, and design before guests fill the space.
Does EMRG Media handle press, production, and vendor coordination for launches?
One in-house team runs venue, design, production, AV, entertainment, press logistics, and day-of coordination, with a single producer as the client’s point of contact. EMRG Media has produced launches for global brands including Google, Bloomberg, and Netflix, and for early-stage companies making a first public appearance.
How far ahead should a product launch event be planned?
Eight to twelve weeks is the working window for most launches. Custom fabrication pushes that to 14 or more, since built elements take 6 to 10 weeks from approved drawings. Press-only previews with no build can be executed in 4 to 6 weeks, which is often the right call when a launch date moves.
Tell us about your event
