Event planning and marketing are critical domains that involve many delicate variables at multiple levels. As a decision-maker in corporate event planning, you have a huge responsibility to handle all these variables carefully. Careful planning and timely management of each challenge are the only keys to your corporate event’s success. This is where advanced event marketing strategies and tactics jump into the equation.
We live in an era that strongly emphasizes the importance of using modern promotional tools. Businesses around the globe rely on various digital tools to simplify complex day-to-day procedures. They also have specialized teams to use these tools to their maximum potential. When planning NYC corporate events, deploying such tools can save you time and effort while enabling you to get the desired outcomes in the most efficient manner.
If the basic event marketing tactics are not working for you anymore and you aim to make a huge marketing impact, this read is for you. Here, you can find the importance and uses of advanced marketing and planning tools for corporate events to get you started right away. You can also walk through the crucial benefits of using tools like AI and data analytics in planning your upcoming events.
Innovative Event Marketing Techniques to Maximize Success
Corporate event planning and marketing have come a long way forward from traditional marketing methods. Modern-day marketing comes with unique tools of automation. They do the market search job for you in a much better way than you did. The introduction of technologies like AI has greatly benefitted global businesses.
Despite your industry, you can utilize various AI tools and functions to get the outcomes you are looking for. These tools are super fast, highly efficient, and sufficiently accurate. The only part you need to be concerned about is your commands. These tools will follow exactly what you tell them. So, be mindful of your prompts. Here, we have highlighted some of the core innovative techniques event marketers can use to maximize their event’s success.
Predictive analytics is a complex term with a rather simple meaning. It refers to predictive knowledge and insights based on a particular audience’s behavior to draw careful conclusions and future planning. When applied to corporate event marketing, AI-powered predictive analytics can offer a variety of solutions. We have detailed each below for your thorough understanding.
Predicting Attendee Behavior
AI-powered predictive analytics can thoroughly analyze attendee behavior based on historical data. The analysis focuses on information like event attendance in the past, session preferences, attendee feedback, and demographics. Advanced predictive algorithms process such information to identify patterns and trends.
Such information can help event planners create tailored experiences for their targeted attendee groups and personalized marketing campaigns.
Optimization of Resources
Another crucial way AI-based predictive analytics helps is by optimizing resources. They may help evaluate factors like venue capacity and layout to provide practical insights on arranging a decent seating plan. Additionally, these details can help planners analyze traffic status at different times near the venue’s location based on historical data.
Predicting venue capacity, layout, and traffic patterns can help event planners arrange sufficient staff members to ensure comfort and support for every attendee.
Promotional Content Optimization
Creating promotional materials for a corporate event is not all. The devil lies in the details. Setting the right tone and mood of the content (used for marketing purposes) is highly crucial. If you wonder how you can analyze such details, the answer is predictive analytics. AI-powered analytics enable you to analyze past marketing trends to determine the most ideal content tone.
By optimizing your promotional content, you can maximize the chances of expanding your target market ahead of a brand activation, product launch, or company conference.
Virtual Assistants and Chatbots
Using AI in event planning can help you streamline certain procedures that would otherwise create problems. Virtual assistants and chatbots can provide thorough assistance to attendees before and during the event. They can potentially minimize the need for human assistance by carefully addressing the guests’ concerns in a timely manner.
Chatbots can handle multiple inquiries simultaneously to ensure attendee satisfaction. Plus, you can make real-time modifications to AI responses based on the event’s current status. Attendees can ask questions about the event, seek guidance on the seating plan, learn about the venue’s fastest routes, and ask other event-related questions for prompt responses.
Data Security and Fraud Prevention
One of the biggest concerns event marketers have when planning a corporate event is data security and integrity. Corporate events are full of high-end personalities that represent notable organizations. Even the slightest negligence or error in protecting their private information can lead to huge penalties and legal proceedings.
This is where AI helps in data security and fraud prevention. AI-powered security solutions can secure attendee data and payment information. Advanced AI algorithms are capable of detecting fraudulent activities regarding accessing the event’s venue, attendee’s information, or organizational data. Foolproof data security is an important pillar of advanced event marketing.
Event Recommendations (Based on Data Analysis)
Gathering huge groups of potential attendees is not an easy job. It takes a lot of planning, marketing budget, and human effort. If you have multiple corporate events lined up, in New York City or beyond, gathering the same groups at those events can be challenging. While basic marketing tactics hint at repeating the marketing process again, advanced tactics provide a highly efficient alternative.
Event recommendations using AI tools can save you from spending hefty amounts on promoting your next corporate event. AI-based recommendation engines can help you to suggest relevant future sessions like brand activation, product launches, and corporate conferences to your current event’s attendees. It can also help you pre-register attendees for the next (lined-up) events.
How to Leverage AI-Based Techniques in Corporate Event Marketing
Now that you are aware of the advanced technological tactics in event marketing, let’s move forward to the ‘How’ part. Using data analytics and AI to create highly optimized promotional campaigns can benefit you in terms of gathering relevant and large groups of potential attendees. Here are the ways you can achieve this goal.
Be Clear About Your Goals
AI-based event marketing is great. However, you must know why you need it in the first place. The first step in the process is to identify your goals clearly. Define your objectives and convert them into measurable prompts. For instance, if your objective is to increase the number of attendees at a corporate event, you must convert it into figures (attendees before AI-based marketing = X%, attendees after AI-based marketing = Y%).
Quantifying your core variables can help you measure the event marketing results and evaluate the effectiveness of your advanced marketing strategy. Seeking help from a professional event planning agency can benefit you if you are unsure about how to achieve this step. They can take control of the process from the top to the bottom to give you your desired results.
Choose the Tools Wisely
The choice of AI and data analysis tools plays a big role in the success of your corporate event marketing plan. Identifying your objectives can help you decide on the tools wisely. Conduct competitive research to determine which tools can meet your marketing goals more effectively. Once done, compare the efficiency of similar tools to pick the most cost-effective solution.
AI-based event marketing tools may focus on the following objectives.
- Customer Relationship Management (CRM)
- Event Marketing Automation
- Chatbot and Virtual Assistants
Analyze Previous Data
As a decision-maker of New York corporate events, you might be aware of the market trends and historical event data. Using that information can help you improve your future event plans. Collect previous data about corporate events and use AI analytics to delve deep into those insights. AI tools can help you carefully identify patterns in past event data, enabling you to optimize your advanced event marketing strategy.
By understanding attendee preferences profoundly, you can optimize your venue settings, seating plans, management tactics, and assistance staff. When managed manually, these factors may not produce as effective results as AI-based data analytics.
Personalize Experiences for Attendees
Imagine conducting a large corporate event and creating personalized materials for thousands of guests. It may take years to accomplish this goal. Unfortunately, corporate events do not wait for so long to be planned and executed, which is why most event organizers opt for a generic approach to improving attendee experiences.
While this is true, AI has changed this perspective altogether. Now, you can use AI-based marketing tools to assess the personal preferences of thousands of attendees within seconds. Moreover, these tools can help you target attendee-specific promotions during a corporate event to make them feel engaged and valued.
Make Space for Automation
One of the major pros of AI is automation. Carrying out repetitive procedures during a large corporate event can be exhausting. It also increases the risk of human errors. With AI-based automation tools, you can automate various tasks like attendee registration, ticketing, and problem resolution.
Automation tools can also help you send invitations and follow-up emails to organize your corporate event better. Chatbots and virtual assistants can be highly supportive in this regard. They can be programmed to resolve generic disputes and raise complex ones to higher management for streamlined event execution.
Vital Benefits of Advanced Event Marketing
Utilizing advanced tactics for corporate event marketing can help you accomplish a multitude of benefits. To help you have a thorough grip on the idea of advanced event marketing, we have covered the core benefits below.
Simplifying Procedures With Automation
AI tools can help in automating hectic procedures in the event planning equation. When organizing a corporate event, you may fail to align your focus on all domains equally due to managing certain parts manually. By automating procedures like sending invites to attendees, resolving their queries, and offering them information about the event, you can achieve simplification.
Moreover, automating such procedures can help you avoid human errors and delays in crucial tasks that can impact the event’s success directly.
Data-Based Decisions for Event Success
Planning a corporate event is one thing; ensuring its success is another. Most decision-makers in corporate event planning succeed in the first part and struggle with the second. They miss out on practical insights from the past and deploy traditional strategies. However, ensuring success in modern-day corporate events relies on practical data insights.
According to a survey by Bizzabo, 88% of event pros believe that data is essential to the success of their events. Moreover, 71% use data to inform their event strategies.
Attendee Satisfaction With Personalization
Advanced marketing solutions in event planning help event organizers achieve attendee satisfaction with personalization. Attendees feel encouraged and motivated to participate in all future events (organized by the same agency) based on personalized marketing and content recommendations.
A Bizzabo survey highlighted that 75% of event professionals find personalization a key factor in creating successful events.
Positive Brand Reputation
Corporate brand reputation is directly associated with the impact on the target audiences. When attendees have a positive event experience, they like to collaborate with the brand in future ventures. It helps in creating a positive buzz in the competitive market, giving the brand more value and recognition.
A positive brand reputation means more sales and investments that may play a direct role in achieving more professional milestones.
Corporate Event Marketing FAQs
What is event marketing in corporate event management?
Event marketing encompasses all your efforts to advertise the company brand, promote a core offering, and build excitement around the event engagement.
What are the best tools for event marketing?
Each corporate event audience will be different. However, social media marketing, press releases, email marketing, and paid ads are often the most effective channels.
How are events and marketing aligned?
Events can actually be marketing tools, especially when you consider the impact of a trade show, conference, or product launch event. But events also require dedicated event marketing strategies to generate buzz, promote the brand, and inspire attendance.
Final Thoughts About Event Marketing
Using advanced solutions in corporate event marketing goes a long way. As a key decision-maker in planning corporate events, you can thoroughly benefit from modern event marketing tools. The insights and strategies discussed above can help you establish a framework for your upcoming events. You can dive deeper into each aspect for further clarity and careful ideation.
Planning and organizing large-scale corporate events with advanced tools like AI and data analytics can be challenging. While valid, a professional corporate event planner can perform this job in the best way possible based on their experience, resources, and market insights.
Do you want to plan a highly successful corporate event? EMRG Media can take the burden off your shoulders. As a team of highly capable event professionals, we take your worries seriously and convert them into desirable outcomes. Get in touch with us to discuss your ideas!