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Host a Winning Product Launch Event with These 7 Insights

Each year, tens of thousands of products are launched. And every year, 95% of them fail. The market is incredibly competitive, especially in NYC. So, if you want to succeed, your product launch absolutely must stand out from the crowd. Fortunately, there are solid strategies to help your product rise above the rest, and they’re …

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The Ultimate Guide to Planning a Winning Product Launch Event in NYC

Product launches are a vital part of your business model. Your company is always innovating with new services, products, and technologies. And how you get the word out about these innovations matters. Moreover, today’s industry leaders are turning to product launch events and seeing big results.  As your trusted corporate event planning professional in NYC, …

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Celebrate Company & Employee Milestones with a Corporate Event

A company’s employees are the driving force behind the success of any New York City business. Taking the time to celebrate their accomplishments and contributions (with a corporate event) can build a positive workplace culture and show appreciation for the hard work they put in on a day-to-day basis. A collective effort from the team …

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Navigating the Challenges of Hybrid Events: 5 Insights and Best Practices

If your company plans to curate corporate events, executive meetings, fundraising galas, or industry conferences this year, you’ll want to be sure to develop a strategy for both in-person and digital engagements. Events are going full-steam ahead with hybrid experiences, meaning you’ll want to become an expert in hybrid events.  There’s a lot to unpack …

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Hosting a Virtual Product Launch? 6 Ways to Make It Successful

Product launches of any magnitude are exciting, intimidating, and full of potential to fly. A successful virtual product launch holds significant weight for a company. It’s safe to say success is non-negotiable when you’re introducing something new.  Attention to detail, audience and investor engagement, and enforcing a genuine, relatable brand to the market all affect …

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