Planning an event in New York City is a unique challenge. The energy is unmatched, but so is the competition for incredible venues and top-tier vendors. A generic plan simply won’t cut it in a city that expects the best. You need an event that stands out, runs flawlessly, and feels authentic to your team. This is why partnering with local corporate team building event planners is so critical. They have the deep city knowledge and the established relationships to bring your vision to life, handling the complex logistics so you don’t have to. They know the hidden gems and have the expertise to create an unforgettable NYC experience.
Key Takeaways
- Think beyond logistics: A professional planner is a strategic partner who designs a custom event based on your team’s unique goals and culture to deliver real, lasting results.
- Do your homework to find the right fit: Vet potential planners by reviewing their portfolio for creativity, reading client testimonials, and asking direct questions about their process for handling budgets, logistics, and unexpected problems.
- Set your event up for success: Work with your planner to establish a transparent budget from the start, and prepare your team by clearly communicating the event’s purpose to build excitement and ensure everyone is ready to engage.
What Does a Team Building Planner Actually Do?
When you hear “team building,” you might picture trust falls or awkward icebreakers. But a professional team building planner does so much more than that. They are strategic partners who design and execute experiences tailored to your company’s specific goals, whether that’s improving communication, sparking creativity, or simply giving your team a chance to connect outside the office. They handle every detail, from brainstorming initial concepts to managing logistics on the day of the event. Think of them as the architects of your team’s next breakthrough moment, creating the perfect environment for collaboration and growth to happen. A great planner gets to the heart of what your team needs and builds an event that is not only fun but also delivers real, lasting results for your company culture.
Plan Workshops and Training
A great planner moves beyond generic activities and designs workshops that address your team’s unique needs. Instead of another escape room, imagine an art-based workshop designed to get your team’s creative ideas flowing or a communication seminar that actually feels engaging. These planners work with you to understand your objectives and then build a training session or workshop from the ground up. They find the right facilitators, secure the perfect space, and manage all the materials, ensuring the experience is not only fun but also provides real, actionable takeaways for your team to bring back to the office.
Organize Outdoor Adventures
Getting your team out of the office and into a new environment can be a powerful way to shake up dynamics and encourage fresh thinking. A team building planner can organize everything from a competitive scavenger hunt through Central Park to a relaxing company retreat upstate. They handle all the logistics that can make outdoor events tricky—like permits, transportation, catering, and weather contingency plans. This allows your team to fully immerse themselves in the experience without anyone having to worry about the details. The focus is on shared adventure and creating memories that strengthen team bonds long after everyone is back at their desks.
Create Interactive Experiences
The most effective team building events are the ones where everyone is actively involved. A planner specializes in creating these kinds of interactive experiences that get people talking, laughing, and working together. This could be a hands-on cooking class, a collaborative mural painting project, or even a high-energy improv workshop. By focusing on a shared creative experience, planners help create deeper, more lasting connections than passive activities can. They find unique vendors and venues that provide these hands-on opportunities, ensuring your team building day is memorable and genuinely impactful.
Arrange Virtual and Hybrid Events
In a world with remote and distributed teams, bringing everyone together can be a challenge. Team building planners are experts at creating virtual and hybrid events that are just as engaging as in-person ones. They know which platforms work best, how to design activities that include everyone, and how to manage the tech so it all runs smoothly. Whether it’s an online trivia game, a virtual escape room, or a hybrid conference, a planner ensures that your remote employees feel just as connected and valued as those in the office. This is a key part of modern corporate event planning.
Design Problem-Solving Challenges
If you want to sharpen your team’s critical thinking and collaboration skills, a planner can design custom problem-solving challenges. These are more than just games; they are carefully constructed scenarios that require teamwork, communication, and strategic thinking to solve. Think of a complex business simulation or a custom-built mystery that your team has to unravel together. A planner works to understand the specific skills you want to develop and then creates an experience that puts those skills to the test in a fun, low-stakes environment. This helps your team build confidence and find new ways of working together.
Coordinate Charitable Events
Connecting your team through a shared sense of purpose is an incredibly powerful way to build morale. A team building planner can organize charitable events that align with your company’s values. They can partner with local non-profits to set up a volunteer day, coordinate a company-wide drive for a cause, or even help plan a fundraising gala. By handling the logistics of these corporate social responsibility (CSR) initiatives, they make it easy for your team to give back to the community. These events not only strengthen internal relationships but also show that your company is committed to making a positive impact.
Who Are the Best Corporate Team Building Planners?
Finding the right planner for your team building event can feel like a huge task, but it really comes down to understanding your specific needs. The “best” planner for a startup in Brooklyn will be different from the one for a national corporation hosting a summit in Manhattan. Your choice depends on your location, company size, budget, and the specific outcomes you’re hoping for. Think about whether you need a local expert with deep city connections, a national firm with a wide reach, or a regional specialist who knows the entire Tri-State area. Each type of planner brings something different to the table, and knowing what you’re looking for is the first step to finding the perfect partner for your event.
EMRG Media – Your NYC Event Experts
If you’re based in New York City, you need a planner who gets the city’s unique energy and pace. That’s where we come in. At EMRG Media, we’re known for producing some of the most talked-about corporate events in NYC. We specialize in creating unforgettable experiences with a focus on team building activities that genuinely connect people. With over 20 years of experience, we’ve worked with some of the city’s most successful companies, offering everything from full-service event planning to specific help with venue sourcing, production, and entertainment. We know this city inside and out, and we use that expertise to design an event that feels perfectly tailored to your team.
Top National Event Planning Companies
For large corporations with offices spread across the country, a national event planning company can be a great fit. These firms excel at coordinating large-scale events and can often replicate a successful team building formula in multiple cities, which is ideal for maintaining a consistent company culture. They have the infrastructure to manage complex logistics for thousands of attendees and often have standardized processes that ensure a smooth experience no matter the location. While they bring a broad perspective, it’s important to ensure they can still provide the personalized touch and local flavor your team might be looking for.
Great Regional Team Building Specialists
Regional planners offer a fantastic middle ground. They possess deep local knowledge like a city-specific expert but cover a broader territory, like the entire Tri-State area. This is perfect for companies with employees commuting from different locations or for those looking for unique venues just outside the city limits. A great regional planner can help you turn your event vision into a reality with a seamless planning experience tailored to your group’s specific needs. They have strong relationships with a wide array of vendors and can introduce you to hidden gems that a larger, non-local firm might not know about, giving your event a truly distinct feel.
How to Choose the Right Team Building Planner
Finding the right planner is about more than just picking someone who can book a venue. You’re looking for a partner who understands your team’s unique dynamics and can design an experience that delivers real results. The right planner will take the time to get to know your goals and create an event that feels authentic to your company culture. Here’s how to find the perfect match for your team.
Define Your Company’s Needs and Culture
Before you even start your search, take some time to look inward. What do you actually want to achieve with this event? Are you trying to smooth over communication issues between departments, celebrate a big win, or integrate new hires? Your goals will determine the type of event you need. A thorough needs assessment helps you clarify these objectives. Also, consider your company culture. Is your team competitive and high-energy, or more laid-back and creative? The planner you choose should be able to design an activity that feels like a natural fit, not a forced exercise.
Check Their Experience and Expertise
Once you know what you’re looking for, start vetting planners based on their experience. Look for a company with a proven track record of planning events for businesses like yours. Don’t be afraid to ask specific questions about their process, their vendor relationships, and how they handle unexpected challenges. An experienced planner does more than just coordinate—they bring industry knowledge that can save you time and money. They know how to negotiate with vendors and manage a budget effectively, ensuring your event is a success without any stressful last-minute surprises.
Look at Their Portfolio and Customization Options
A planner’s portfolio is your window into their style and capabilities. As you review their past events, look for variety and creativity. Do their events look unique, or do they seem to follow a template? The best planners don’t offer one-size-fits-all solutions; they specialize in creating customized experiences tailored to each client. Pay attention to the details in their photos and case studies. This will give you a sense of their commitment to quality and their ability to bring a creative vision to life, ensuring your team gets an event that’s both memorable and effective.
Read Reviews and Talk to Past Clients
Reviews and testimonials offer invaluable insight into what it’s really like to work with a planner. Look for feedback on their professionalism, communication, and problem-solving skills. While curated testimonials on their website are a good start, search for reviews on third-party sites for a more balanced perspective. If you’re seriously considering a planner, ask for a few client references you can speak with directly. Talking to a past client allows you to ask detailed questions and get an honest account of their experience, from the initial planning stages to the day of the event.
Confirm Their Communication and Leadership Skills
From your very first conversation, pay attention to the planner’s communication style. Do they listen to your ideas and answer your questions clearly? A great event planner acts as a true partner, guiding you through the process with confidence and transparency. You should feel that they are organized, responsive, and capable of leading the charge. Ultimately, hiring a professional is about handing off the stress so you can focus on your team. The right planner will make you feel supported and confident that every detail is being handled, making the entire planning process feel seamless and enjoyable.
How Much Does a Team Building Planner Cost?
Talking about money can feel tricky, but it’s one of the most important conversations you’ll have with a potential event planner. The cost of hiring a team building planner varies widely based on your event’s scale, complexity, and location. Understanding how they charge and what influences the final price will help you set a realistic budget and find the right partner for your company.
How Planners Structure Their Pricing
There’s no one-size-fits-all price tag for event planning services. Most planners use one of a few common pricing models. Some charge a flat project fee, giving you a single, all-inclusive cost upfront. Others work on an hourly rate, which can be a good option for smaller events or if you only need help with specific tasks. Another popular model is charging a percentage of the total event budget, typically between 15-20%. It’s essential to ask any potential planner how they structure their fees during your initial consultation. This transparency ensures you can find a partner who aligns with your financial expectations from the start.
What Affects the Final Cost?
Several key factors will influence your total spending. The venue is often the most significant expense, especially in a competitive market like NYC. After that, catering, entertainment, and the specific activities you choose will make up a large portion of the budget. Other elements that affect the cost include technology needs (like audio-visual equipment), decorations, transportation, and, of course, the number of guests attending. A great planner will walk you through these line items and explain how each choice impacts the bottom line, helping you create a budget that ensures your corporate event is a success without any financial surprises.
Watch Out for Hidden Fees
Even the most detailed budget can have a few surprises if you’re not careful. Hidden fees can pop up in unexpected places. For example, if your event requires shuttles, valet services, or special parking permits, those costs can add up quickly. Other potential expenses to look out for include staff overtime charges, vendor gratuities, insurance requirements, and fees for last-minute changes. A seasoned planner is your best defense against these unexpected costs, as they know what to look for in vendor contracts and can anticipate needs you might not have considered. Always ask what’s not included in a proposal to get the full picture.
Tips for Planning Your Budget
Creating a budget for your team building event doesn’t have to be stressful. The best first step is to be open and honest with your planner about what you can spend. This allows them to suggest creative and effective solutions that fit your numbers. It’s also helpful to prioritize what matters most. Is it a specific type of activity, a gourmet meal, or a high-tech experience? Knowing your must-haves helps your planner allocate funds effectively. You can also find savings by being flexible with your event date or by choosing cost-effective catering solutions. An experienced planner can also tap into their network to find vendor options that offer the best value.
Why Hire a Professional Team Building Planner?
Thinking about planning a team-building event yourself? It might seem straightforward at first—find a fun activity, book a space, and send an invite. But creating an event that genuinely strengthens your team, improves morale, and delivers on specific business goals is a whole different ballgame. It requires a unique blend of creativity, logistical prowess, and strategic thinking. This is where a professional team-building planner comes in.
Hiring an expert isn’t just about outsourcing the work; it’s about investing in a seamless, impactful experience for your employees. A professional planner transforms a simple get-together into a powerful tool for growth. They handle the endless details, from vendor negotiations to day-of troubleshooting, so you can actually participate and connect with your team. They bring fresh ideas, industry connections, and a strategic approach that ensures your event isn’t just fun, but also effective. Think of them as the architect of your team’s success, building a stronger, more connected unit one perfectly planned event at a time.
Get an Expertly Designed Event
Anyone can book a bowling alley, but a professional planner designs an experience. They take the time to understand your company culture, your team’s dynamics, and what you actually want to achieve. Do you need to improve communication between departments? Foster creative problem-solving? Or simply reward your team for a great quarter? A planner uses these goals as a blueprint. By hiring a professional, you benefit from their creativity and flawless execution, which ultimately elevates the entire experience. They know which activities build trust and which just feel awkward, ensuring your event is engaging, memorable, and perfectly aligned with your objectives.
Hand Off the Logistics (and the Stress)
Let’s be honest: planning an event is a ton of work. Between coordinating schedules, vetting vendors, managing contracts, and sticking to a budget, the details can quickly become overwhelming. Hiring a professional planner allows you to pull off a successful event with less stress. They take the entire logistical burden off your plate. From the initial concept to the final thank-you note, they manage every moving part. This means you and your team can show up ready to connect and enjoy the day, confident that a seasoned expert has everything under control. The entire process becomes stress-free for you.
Gain Access to Exclusive Venues and Vendors
One of the biggest perks of working with a planner is tapping into their network. Experienced planners have spent years building relationships with the best venues, caterers, and facilitators in the business. This access can open doors to unique locations and trusted vendors you wouldn’t find on your own. Planners are also masters of financial management. They know how to negotiate contracts and can spot the hidden costs that often derail budgets. Their expertise ensures you get the best value and avoid any surprise expenses, keeping your event on track financially.
See Better Engagement and Real Results
A great team-building event should have a lasting impact. A professional planner ensures it does by designing a program that drives real engagement and aligns with your business goals. They often start with a needs assessment to understand your team’s specific challenges and opportunities. This allows them to customize activities that foster collaboration, improve communication, and build stronger working relationships. Instead of a generic outing, you get a targeted experience designed to produce tangible results. The investment pays off in a more cohesive, motivated, and productive team long after the event is over.
Key Questions to Ask a Potential Event Planner
Choosing an event planner is a lot like hiring a key team member. You need someone who not only has the right skills but also understands your company’s vision and can handle pressure with grace. To find the right fit, you need to go beyond their portfolio and ask questions that reveal their process, creativity, and problem-solving abilities. Think of this as an interview where you’re looking for a strategic partner who will bring your team-building goals to life. This isn’t just about finding someone to book a venue; it’s about finding a collaborator who can translate your company culture into a memorable experience.
Asking the right questions from the start helps you understand their approach and ensures the planner you hire can meet your specific needs. It’s about making sure their working style aligns with yours and that they have the experience to manage every detail, from the initial concept to the final thank-you note. A great planner will welcome your questions and provide clear, confident answers. This initial conversation sets the tone for your entire working relationship and is the first step toward a successful, stress-free event. At EMRG Media, we believe in total transparency, so we’re always ready to share more about how we work and what you can expect when you partner with us.
Questions About Planning and Logistics
Before you get into the fun stuff, you need to know if a planner has their logistics down to a science. A well-organized event doesn’t happen by accident; it’s the result of a meticulous planning process. Ask potential planners to walk you through their typical workflow from the initial consultation to event day. You’ll want to know how they select and manage vendors, what project management tools they use to keep everything on track, and how they prefer to communicate updates. A planner who can clearly articulate their process is likely one who is organized, reliable, and prepared to manage every moving part of your event without missing a beat.
Questions About Budget and Timelines
Let’s talk money. A great team-building event is an investment, and you need a planner who will be a good steward of your budget. Event planning requires careful financial management, but even the most well-structured budgets can be blindsided by unexpected expenses. Ask for a detailed explanation of their fee structure and what it includes. Be direct and ask about potential hidden costs, like permit fees, taxes, or overtime charges. A seasoned planner will be transparent about all potential expenses and have a system for tracking costs and handling any surprises. Understanding their approach to financial management will help you avoid sticker shock and ensure your event stays on budget.
Ask How They Customize Activities
Your team is unique, and your team-building event should be too. A one-size-fits-all approach just won’t cut it. This is where you can gauge a planner’s creativity and their commitment to understanding your goals. Ask them how they get to know a company’s culture and what their process is for designing activities that align with specific objectives, whether it’s improving communication or celebrating a major milestone. A great planner will start with a needs assessment to customize a program that drives engagement and collaboration. Ask for examples of how they’ve tailored events for other clients with similar goals to see their creative problem-solving in action.
Find Out Their Backup Plan
Even with the most flawless plan, things can go wrong. A sudden downpour during an outdoor activity, a keynote speaker getting stuck in traffic, or a tech glitch during a presentation—a top-tier planner has seen it all and knows how to handle it. Ask potential planners about their contingency plans for common event mishaps. A great follow-up question is to ask for a specific example of a time an event faced an unexpected challenge and how they resolved it. Their answer will reveal their ability to think on their feet and stay calm under pressure. Knowing they have a solid backup plan provides invaluable peace of mind.
How Planners Figure Out What Your Team Needs
A truly effective team-building event goes far beyond a simple pizza party or happy hour. It’s a strategic investment in your company’s most valuable asset: its people. A professional planner’s first and most important job is to understand the “why” behind your event. They don’t just jump into booking venues; they start with a deep discovery process to uncover your team’s specific challenges, goals, and unique personality. This foundational work ensures the final event isn’t just fun, but genuinely impactful.
The Initial Consultation
Think of your first meeting with a planner as a strategic workshop, not a sales pitch. This is where they conduct a thorough needs assessment to understand what’s really going on with your team. They’ll ask pointed questions to get to the heart of your challenges. Is there friction between departments? Is morale low after a tough quarter? Are you trying to integrate a new group of hires? By identifying these specific pain points, a planner can begin to customize a program that drives engagement and delivers real results. It’s a collaborative conversation designed to build a foundation for a successful event.
Getting to Know Your Team Culture
A one-size-fits-all approach to team building never works. An activity that a competitive sales team loves might make a group of introverted engineers uncomfortable. That’s why a great planner takes the time to understand your unique company culture. They’ll ask about your office environment, communication styles, and what your team members enjoy doing outside of work. They’ll also want to know what you’ve tried in the past—what was a hit and what was a miss. This insight helps them choose the right team building event that feels authentic to your group, ensuring everyone feels included and ready to participate.
Setting Clear Goals Together
What do you want your team to walk away with? While “having fun” is a great starting point, a professional planner will push you to define more concrete objectives. Your goals will shape every decision that follows. Perhaps you want to improve problem-solving skills, celebrate a major company win, or build trust within a new leadership team. A planner helps you translate these broad ambitions into specific, measurable outcomes. This ensures your corporate event is not just an expense, but a targeted initiative that supports your larger business goals and contributes to a stronger, more cohesive culture of teamwork.
Tailoring the Event to Your Group
Once a planner has a firm grasp of your needs, culture, and goals, the real creative work begins. This is where their expertise and network truly shine. Instead of pulling a generic idea off the shelf, they design a completely bespoke experience. Whether it’s a high-tech scavenger hunt through NYC, a hands-on cooking competition, or a volunteer day with a local charity, every detail is intentionally chosen to resonate with your team and achieve your objectives. This level of professionalism and creativity is what turns a good idea into a memorable and transformative experience for everyone involved.
Where to Find Reviews for Team Building Planners
Once you have a shortlist of potential planners, it’s time to do your homework. Reading reviews and speaking with past clients is the best way to get an unfiltered look at what it’s really like to work with someone. This step helps you move past the polished portfolio and understand how a planner handles pressure, communicates with clients, and manages unexpected challenges. Think of it as your inside look into their process, ensuring the planner you choose is a perfect match for your team’s needs and your company’s culture. Taking the time to thoroughly vet your options will give you the confidence that your team-building event is in capable hands.
Check Online Review Sites
Your first stop for feedback should be online review platforms. Websites like Google, Yelp, and industry-specific directories are goldmines for client testimonials. These sites give you direct insight into other companies’ experiences, highlighting a planner’s strengths and potential weaknesses. Look for patterns in the feedback. Are clients consistently praising a planner’s creativity and communication? Or are there recurring complaints about disorganization? Reading a variety of reviews will give you a well-rounded picture of what to expect. Platforms like PartySlate offer curated lists of top corporate event planners, complete with reviews that can help you narrow down your options in the NYC area.
Look at Industry Directories
Beyond general review sites, industry directories provide a more focused look at experienced professionals. These platforms often vet the planners they feature, so you’re starting with a higher-quality pool of candidates. A planner’s own website is also a great resource. Look for a dedicated testimonials or case studies page where they showcase their work and client feedback. For example, we proudly share our client testimonials to give potential partners a clear sense of our commitment and results. These curated reviews, combined with third-party sites, help you build a complete understanding of a planner’s reputation and track record in the industry.
Spotting Red Flags in Reviews
As you read reviews, it’s important to know how to spot potential red flags. Vague or overly generic positive reviews can sometimes be less reliable than detailed, specific ones. On the other hand, pay close attention to negative reviews that mention poor communication, missed deadlines, or a failure to stick to the budget. Another thing to watch for is any mention of hidden costs. If multiple reviews mention surprise fees for things like permits, transportation, or A/V equipment, it could indicate a lack of transparency in their pricing. A great planner will be upfront about all potential costs from the very beginning.
What to Ask Their References
After you’ve done your online research, ask your top candidates for a list of references—and be sure to call them. This is your chance to ask specific questions that reviews might not answer. Go beyond a simple “Did you enjoy the event?” and dig deeper. Ask about their experience with the planner’s communication style, problem-solving skills, and budget management. You could ask, “How did the planner handle unexpected issues?” or “Was the final cost in line with the initial proposal?” Speaking directly with a past client gives you invaluable context and helps you confirm that the planner can truly deliver on their promises.
How to Prep Your Team for the Big Event
A successful team-building event doesn’t just happen—it’s the result of thoughtful preparation that starts long before the first activity kicks off. Getting your team ready is just as important as planning the logistics. When your employees know what to expect and why they’re participating, they show up ready to engage, connect, and get the most out of the experience. This prep work is what separates a fun day out from a truly transformative event that strengthens bonds and improves how your team works together.
Setting the stage correctly ensures the investment you make in a team-building day pays off with a stronger, more cohesive team. It’s about creating a positive mindset and a shared understanding of the event’s purpose. Think of it as building the foundation for success. Without it, you might face skepticism or confusion, with some team members wondering why they’re spending a day away from their desks. A great event planner can help you craft the right messaging and build anticipation, but getting your team on board is a collaborative effort. Here’s how you can prepare your team for a fantastic and productive day.
Set Clear Expectations
The first step is to make sure everyone is on the same page. To get the most out of your event, you need to start by defining its purpose. Are you trying to improve communication between departments, celebrate a recent success, or simply give everyone a chance to connect outside the office? When your team understands the “why” behind the event, they can prepare mentally and participate more meaningfully. Clearly outline the goals so everyone knows what you hope to achieve together. This simple step transforms the event from a mandatory fun day into a valuable opportunity for growth and connection.
Communicate to Get Everyone Excited
Once you’ve set the expectations, it’s time to build some buzz. How you communicate about the event will directly impact your team’s enthusiasm. Frame it as a positive experience and a break from the routine, not another work obligation. Send out emails that highlight the fun activities, share a sneak peek of the venue, or create a countdown. Fostering this excitement is a key part of building a culture of teamwork where people feel valued and connected to the company’s mission. When your team is genuinely excited, their energy will make the event more dynamic and successful for everyone involved.
Align on Goals Before the Event
Beyond just getting people excited, it’s important to connect the event to your company’s bigger picture. Help your team see how the day’s activities tie into their work and the organization’s objectives. A needs assessment can help you customize the program to address specific challenges or goals, whether it’s improving collaboration or sparking innovation. When employees understand that the skills they practice during a problem-solving challenge will help them on a future project, they become more invested. This alignment ensures the benefits of your team-building event extend far beyond a single day, creating lasting improvements in how your team functions.
Related Articles
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- 7 Team-Building Event Activities to Inspire Your Next Corporate Event
Frequently Asked Questions
What if my team is skeptical about “forced fun”? This is a completely valid concern, and it’s something a great planner addresses from the very beginning. A professional team building planner’s job is to move beyond generic, cringey exercises. They start by getting to know your team’s specific culture and goals to design an experience that feels authentic and purposeful. Instead of forcing participation, they create an environment where people genuinely want to engage because the activity is interesting, relevant, and respects their time.
How far in advance should we book a team building planner? Ideally, you should start the conversation with a planner at least three to six months before your desired event date, especially for larger or more complex events in a busy city like New York. This lead time gives them the best chance to secure your preferred venues and top-tier vendors. For smaller or more straightforward activities, one to two months might be enough, but the simple rule is that more time is always better. It allows for a more thoughtful planning process and less stress for everyone involved.
Can a planner work with a small team or a limited budget? Absolutely. Professional planners are experts at maximizing resources, no matter the scale. A good planner will be honest about what’s achievable and can suggest creative, high-impact solutions that fit within your financial plan. They can tailor experiences for a team of ten just as effectively as for a team of one hundred. It’s all about finding the right activity and approach that delivers the most value for your specific group and budget.
What’s the difference between a team building planner and a general corporate event planner? While there’s some overlap, the focus is different. A general corporate event planner is a master of logistics for events like conferences, galas, or product launches, where the primary goal might be marketing or networking. A team building planner has a specialized skill set focused on group dynamics and organizational goals. They design experiences specifically to improve communication, foster collaboration, and strengthen internal relationships, ensuring the event has a lasting impact on your team’s performance.
What is our role as the client after we hire a planner? Once you hire a planner, your role shifts from project manager to strategic partner. You’ll be involved in the initial discovery phase to share your goals, culture, and vision for the event. You will also be the key decision-maker for major choices like the venue, activity, and budget approvals. After that, the planner takes over the heavy lifting—the vendor negotiations, logistical coordination, and day-of execution—so you can relax and actually participate with your team.
