You’re getting ready to officially launch your new business – congratulations! Whether it’s a tech startup, a storefront, or a new service, it’s a huge milestone to open up for business. And arguably, one of the very best ways to get the buzz and word out about your exciting new enterprise and build awareness for your new brand is by hosting a grand opening event or ribbon-cutting ceremony. EMRG Media can help curate the event and make sure you squeeze every advantage out of the occasion!
It’s a Great Method for Introducing Your Brand to the Community
Hosting an event to showcase your new business is a great method for introducing yourself and announcing your brand to the community. Connect with neighboring businesses in your area, your local chamber of commerce, and any economic development organizations that can join in your celebration and help promote your launch news. Hand out swag and branded promotional items and welcome people to experience your brand.
It’s Newsworthy for Press Releases
Whenever a new business opens its doors (literally or figuratively online,) it’s newsworthy. And launching yours with a ribbon-cutting event or grand opening is certainly newsworthy. You can gain more exposure with press releases announcing your event, tapping into the media outlets eager to share new insights about the community.
It Boosts Online Content and Visibility
You can reach your online audience with a live event by going “live” or offering a virtual event connection during your grand opening. And with video footage and photography during your event, you have a library of digital assets you can use to highlight your grand opening event for weeks after your event is over. Create your unique hashtag campaigns, social media campaigns, and ads to significantly increase your reach online, tapping into the excitement of your launch.
It’s a Pivotal Method for Starting Your Client Base
Along with the news of your new business launch, maybe you have a grand opening special or discount to offer new customers. Promote it and use your ribbon-cutting event to help start and build your client base. Generate a contagious buzz about your products or services and share promo codes or savings for first-time customers who purchase within the first week or month of opening. You’ll see a surge in your initial conversions and build positive momentum to continue selling successfully.
If you’re launching a new business, congratulations are in order! Don’t let the opportunity for a ribbon-cutting event pass you by, considering all these incredible benefits. A grand opening event can provide you with significant exposure. And EMRG Media can help you curate a high-energy company event. Contact our team and let our event planning pros help you celebrate and promote your new business in the best way possible!
