Featured Articles

Featured Articles

The Importance of Knowing Your Target Audience for Events

Much like anything in business, planning for an event, be it a trade show, conference or whatnot, requires a central focus on addressing the needs of your target audience. Now, think in terms of your potential customers, investors or partners. The bottom line, for starters, is to deliver a message that’ll eventually drive your sales and

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Home Décor is Transitioning into Event Decor in a Major Way

Contemporary trends in home furnishings are already moving into the event design industry this year. These top trends include several up-to-the-minute designs, as well as organic and earthy environments. Here are five easy ways that  New York City event planners can include the  top trends in home furnishings at your next event: Minimalism is best

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Top Reasons to Hire an Event Planner in New York to Plan Corporate Events & Holiday Parties

Hiring an event planner may seem, to many people, to be an unnecessary and added expense. However, precisely the opposite is true. An event planner can save you large amounts of money, in proportion to the size of your event. You may be thinking of planning and handling your own event. Before you do so, bear

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